Core77 - Blog • Jan. 29, 2026, 4:30 p.m.

Image: Bin im Garten, CC BY-SA 3.0 When Tesla launched their $100,000 Roadster in 2008, they laid out their plan: This expensive, high-perfomance EV sports car would eventually fund more affordable models. Eighteen years later, that's more or less come to pass.

On their recent earnings call, Tesla announced they're canceling their $80,000 Model S and $85,000 Model X, and henceforth will only produce the $38,000 Model 3, the $45,000 Model Y and the (allegedly) sub-$30,000 Cybercab set to launch in April. Image: Peteratkins, CC BY-SA 4.0 Image: Vauxford, CC BY-SA 4.0 The move isn't altruistic; the company's annual profits recently dropped by $3.3 billion, about 47%.

The pricey S and X aren't selling well, and the Model 3 and Y made up 97% of Tesla's vehicle deliveries last year.

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