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The Guardian - Life & Style • Jan. 31, 2026, 9:45 a.m.
The rise of ‘beef days’: why even meat lovers are cutting back
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Inspired by YouTube creators, some people are limiting beef to a handful of ‘feast days’ a year to cut their climate impact “I love beef,” says Vlad Luca, 25. But unlike most other self-proclaimed steak lovers, Vlad eats it only four times a year, on designated “beef days”.
The “beef days” phenomenon has been popularised by the brothers John and Hank Green, known collectively as vlogbrothers on YouTube . John, 48, is better known for his YA fiction, including The Fault in Our Stars, while Hank, 45, is a self-described science communicator and entrepreneur.
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The “beef days” phenomenon has been popularised by the brothers John and Hank Green, known collectively as vlogbrothers on YouTube . John, 48, is better known for his YA fiction, including The Fault in Our Stars, while Hank, 45, is a self-described science communicator and entrepreneur.
Continue reading...
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